Plan Your 2025 Marketing Strategy

With the new year right around the corner, setting a solid marketing strategy for 2025 can give your restaurant a competitive edge.

Marketing doesn’t have to be complicated—but it should be intentional. Planning out your promotions and events will ensure you reach the right guests at the right times, especially during quieter periods.

Consider these strategies:

• Marketing Calendar: What holidays, local events, or slow periods can you plan for now? A well-thought-out calendar allows you to schedule promotions in advance, keeping traffic steady year-round. New Year’s, Valentine’s Day, and Mother’s Day are right around the corner, making them prime times for special menus or themed events.
• Seasonal Campaigns: Have you experimented with seasonal campaigns in the past? Promoting holiday-inspired menus, happy hours, or limited-time discounts can generate excitement and build guest loyalty. Guests are more likely to visit when they feel they’re getting something special, and seasonal offerings encourage repeat visits.
• Loyalty Programs: A loyalty program doesn’t just attract new guests—it encourages repeat visits. Whether it’s a simple point system, exclusive rewards, or birthday perks, loyalty programs help boost retention. Studies show that guests enrolled in loyalty programs return more often and tend to spend more per visit.
• Encourage Reviews: When was the last time you asked satisfied guests for a review? Positive reviews on platforms like Google and Yelp attract new customers by enhancing your reputation. Encourage happy guests to leave feedback, which can increase your visibility and bring in more business.

Ask yourself:

• Do you have specific goals for major holidays or events in 2025?
• How can you adapt your promotions to engage guests during both peak and slow seasons?
• What types of guest incentives would make your restaurant’s loyalty program stand out?

Creating a strategic, year-long marketing plan will ensure you’re always reaching out to potential guests, keeping traffic up even when business tends to slow. Foodify’s marketing experts are here to help you craft a plan that meets your goals, supports your brand, and makes 2025 a year of growth and success.

Let’s go!